Like any medium or industry, social media will always have its experts and gurus. Those that stand head and shoulders above everyone else when it comes to what social media is all about, and what it means to you. Yet there seems to be an abundance of social media gurus and experts appearing from nowhere with self-proclaimed status as “the person to go to”. Are these new-found gurus the real deal, or does it take a little bit more than declaring yourself as the latest social media guru or expert?