This is a guest post from PR professional David Mullen, whose insights into the industry always intrigue me. I read his blog often and ask why many of his suggestions on how PR can evolve aren’t standard practice yet, and I’m delighted he’s sharing his views here today.
You remember those days. You would run straight [...]
Tag Archive: social media pr
Social Media is the Playground at Recess
Why Scott Monty of Ford Motors Has My Respect
Being the lone line of defence when pretty much everyone’s after your blood is a thankless task that no-one should have to face, but Scott Monty of auto manufacturer Ford proves it can be done. As the lone social media face of the US car giant, Scott probably has one of the toughest jobs around [...]
Ten PR People to Follow on Twitter
A recent blog post at ProBlogger.com offered new Twitter users a Top 10 list of the most useful and informative people to follow. Chosen for their ability to show people what Twitter and social media is all about, if contained some of the medium’s heavy hitters. So who would make a list of 10 public relations people to follow on Twitter?
So What is a Social Media Guru, Exactly?
Like any medium or industry, social media will always have its experts and gurus. Those that stand head and shoulders above everyone else when it comes to what social media is all about, and what it means to you. Yet there seems to be an abundance of social media gurus and experts appearing from nowhere with self-proclaimed status as “the person to go to”. Are these new-found gurus the real deal, or does it take a little bit more than declaring yourself as the latest social media guru or expert?
Introducing Social Media to Your Business
As social media continues to connect millions of people worldwide, too many businesses are still missing out. Whether it’s by using social media ineffectively, or not having a social media presence at all, there are a lot of potential customers being missed in this medium. Why is this, though? Is it simple misunderstanding of the medium, or is there another reason many CEO’s are reluctant to dip their toe in the social media marketplace? After all, social media doesn’t have to be difficult to understand – does it?
The Kindergarten Approach to Social Media
Despite all the benefits and tools that social media can offer – for personal, professional and commercial needs – there’s still a lot of uncertainty about the medium. Confusion about what social media is; what it can offer; and what sites and applications to use. Yet if you really break it down, social media is no different from your time at kindergarten – here’s why.
Interview on Comet Branding Radio and Other News
One of the great things about social media is the people you meet and connect with. From curious newcomers to social media experts and everyone in between, it’s truly a medium for everyone to connect and discuss. To emphasize this, I’ll be taking part in the discussion side of things with an interview/discussion on Comet Branding Radio next week, alongside guests Todd Defren, Jason Kintzler and Mike Volpe. It’s all part of a busy few weeks ahead.
Social Media, Press Releases and Where PR Fits In
The social media press release was first introduced as a format over two years ago. Aimed at making news releases more palatable to the increasingly online news feeds, there were high hopes that it would become a standard with both PR agencies and media outlets. Yet today there is still no defined social media press release template. Is this down to the format not being relevant enough, or more to do with misunderstanding how to incorporate it effectively into a PR campaign?
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All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
