One of the great things about social media is the people you meet and connect with. From curious newcomers to social media experts and everyone in between, it’s truly a medium for everyone to connect and discuss. To emphasize this, I’ll be taking part in the discussion side of things with an interview/discussion on Comet Branding Radio next week, alongside guests Todd Defren, Jason Kintzler and Mike Volpe. It’s all part of a busy few weeks ahead.
The social media press release was first introduced as a format over two years ago. Aimed at making news releases more palatable to the increasingly online news feeds, there were high hopes that it would become a standard with both PR agencies and media outlets. Yet today there is still no defined social media press release template. Is this down to the format not being relevant enough, or more to do with misunderstanding how to incorporate it effectively into a PR campaign?