While there’s no doubting its potential for bringing people together both online and offline, social media still attracts the naysayers who believe it to be nothing more than a passing fad. Although, like anything, there may be some truth in this, there’s also no denying that when used properly, social media can offer a powerful united voice on the topics that matter. November looks set to continue this worthy trend.

If someone were to ask you what your brand is, how would you answer them? Would it be your slogan or tag-line? Your logo? Perhaps it’d be your product or service? Then again, maybe it’s your business’s direction. If the question doesn’t give you an immediate answer, don’t worry – you’re not alone. Here I look at what your brand is and why you need to look after it.