This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. The quick answer is there is no answer!…

People talk about Twitter and ROI (return on investment) and how there’s no real definable way to measure success or use the tools to your best advantage. At least, not unless you put a whole load of time into it. While that can be true depending on your needs, there are also plenty of ways to use Twitter more effectively as well as offer measurable ROI. Here are three of the tools I use – hopefully they’re as useful to…

So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?