Tag Archive: social media ROI

Better Twitter (and ROI) with Topify, Seesmic Desktop and bit.ly

People talk about Twitter and ROI (return on investment) and how there’s no real definable way to measure success or use the tools to your best advantage. At least, not unless you put a whole load of time into it.
While that can be true depending on your needs, there are also plenty of ways to [...]

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The REAL Social Media ROI – Risk of Ignoring

So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?

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