People talk about Twitter and ROI (return on investment) and how there’s no real definable way to measure success or use the tools to your best advantage. At least, not unless you put a whole load of time into it.
While that can be true depending on your needs, there are also plenty of ways to [...]
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Tag Archive: social media ROI
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The REAL Social Media ROI – Risk of Ignoring
So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
