This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am,… [Continue Reading]
People talk about Twitter and ROI (return on investment) and how there’s no real definable way to measure success or use the tools to your best advantage. At least, not unless you put a whole load of time into it. While that can be true depending on your needs, there are also plenty of ways… [Continue Reading]
So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License