Social Media * Marketing * Influence
Two years after social media really hit the mainstream, we’re still seeing people and companies fail to understand its importance and benefits. The soundbites still doing the round are telling: What’s the ROI of social media? Why should I care? Why do I need strategy when I can have a high Klout score instead? These [...]
Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]