Whether you like it or not, you already have a digital footprint that you can’t fully control. People are talking about you; dissecting you; and making decisions about you every day of the week. You don’t even have to be online to have a digital footprint – people and businesses that don’t have an active web [...]
If you’re wondering what you want from social media, you could always think of how you like your eggs boiled. There are two trains of thought when it comes to boiling an egg – soft or hard boiled. This pretty much equates to delving into social media – gently or full-on. So, how do you boil your eggs?
For all its plus points, social media is still a vastly misunderstood medium, particularly by businesses. The story of Bob is a prime example (not real name). As Chris Brogan points out in his blog post, Bob is all too typical of companies today that don’t understand social media. Even though Bob was showing his employers in a good light, they weren’t happy. So why is this? Why do so many businesses just not get it? And can their mindset be changed?