Why Social Software Platforms Fail

Salem crappy product quote

In my role as Chief Technologist over at ArCompany, and from a love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions. There’s just something about the promise and potential of data and technology – when used properly and for the benefit of customers [...]


Social Media Doesn’t Create a Crisis – Companies Do

europe-crisis

Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results. Social media consultants will point to the likes of Motrin, Chick-Fil-A, Applebee’s, Kenneth Cole, [...]


Social Media Doesn’t Have to Be This Way

Get your marketing right

Six years ago, I began a love affair with the potential that social media could offer. While I’d been online for much longer, meandering from blogging to forums and gaming, it was only when I started really getting into what MySpace, Facebook and Twitter offered that I saw something bigger than just talking about random [...]