Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All […]

Can We Say Goodbye to These Social Media Buzzwords in 2014?

When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it took advantage of the power outage at the Super Bowl with its “You can still dunk in the dark” tweet; Google’s nascent Google+ platform broke the 500 million user barrier; and social […]

A Conversation About SEO, Social Media and Content Convergence

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the changing face of marketing; where different verticals fit; how the UK and North American markets are different; where influence marketing is heading; and much, much more. Below, you can […]