According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers.
Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers like [...]
There’s a fair few blog posts doing the rounds about social media.
How its practitioners are snake-oil salesmen.
Why everyone’s just out to make a quick buck.
How businesses are being ripped off by consultants who charge an arm and a leg for their time and deliver very little back in return.
One of the better headlines I spotted [...]
You’re a customer that does all your food shopping at your favourite grocery or deli store.
When you get there, you see the normal weekly flyer that has the current offers. Some you might be interested; others, not so much. So you flick through the flyer, then leave it at the bottom of the shopping cart.
You [...]
Back in December 2008, I launched the 12for12k Challenge with the help of some great friends.
A social media-led charity initiative, it was a project that I always had belief in, but you never know how something like that will go. Thankfully, because of you, it went better than I could have ever hoped for.
It’s been [...]
This is a guest post by Kapil Apshankar, an innovative social media strategist. He writes about tips, tricks and techniques that help his readers score higher in social media at Social Media Notebook.
Kapil also maintains a personal blog, Spring Rainbow, which captures his life away from social [...]
If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media.
From social media darlings JetBlue to Air Canada and the Washington Metropolitan Area Transit Authority, it’s been a bit of a wake-up call [...]
As social media continues to grow as a business tool, hiring an agency for your business’s social media needs can be confusing.
For a business owner, it can be pretty stressful deciding which agency is best for your needs – especially with all the impressive claims and stats many consultants and agencies fire at you.
We thought [...]
One of the greatest aspects of social media is how it’s been adapted to helping charitable causes and non-profits.
From reacting to the Haiti disaster to raising funds for a kids school in Tanzania, social media continues to show just how much we can make a change where before we may have thought there was nothing [...]
