Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven – this reflects your dreams and hopes. Below, or Earth – this is your grounding and where you are now. Forward – where you want to be in your life. Backward – what you’ve overcome and left behind. Left –… [Continue Reading]

Over at Bonsai Interactive Marketing, we’re currently putting together our next ebook to join the likes of From Stats to Strats and others. And we’d like you to star in it. We’ve all seen the great success stories in social media that are Dell, Zappos, JetBlue, etc. And that’s great, as success stories always are.… [Continue Reading]

First off, I make no apology for the image used for this post. It’s taken from the website Child Sex Tourism, which aims to combat the child sex slave trade and, while this post is slightly different in approach, I think it reflects the importance of it well. My friend Doug Haslam wrote a great… [Continue Reading]

Blogger ethics and transparency is quite a big thing around here, as well as many other places online. I’ve written about the topic a few times, and read/commented on other posts around the web on it as well. As someone who both blogs and uses bloggers as part of client outreach programs, making sure the… [Continue Reading]

Back in the 80′s, there was the yuppie movement. Short for “young upwardly mobile professional”, the term represented everything that was bad about greed and personal selfishness. That’s not to say that all yuppies were greedy, but generally the majority stood for all the negative aspects of capitalism gone mad. It was a case of… [Continue Reading]

Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do. People and companies are quick to jump… [Continue Reading]

What’s your take on corporate talk? You know, the words that never seem to go out of fashion when you read a news release, or a job description, or a What We Do page on a company website? Are you a fan of the big words and the sprawling descriptions? I’m genuinely curious, because often… [Continue Reading]