Being Smarter with the Long Tail of Social Monitoring and Influence

digitalcity_0

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what [...]


How to Use @JugnooMe to Make Social Monitoring Fun and Help Find and Build Brand Advocates

Jugnoo social crm

Over at Jugnoo, we’ve been tinkering away on a few updates to our solutions. Between now and the end of September, there are even more cool updates being dropped in, and these will turn our dashboard into the fully-fledged offering that’s going to answer a lot of questions around social media, especially that all-important ROI [...]


What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation?

Online Reputation

A few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation. While there was still come criticism about the response possibly being less “human” than it could have been from the various Nationwide accounts, it was still a great example of reacting [...]