Social Media * Marketing * Influence
This is a guest post from Feather Hickox. The average consumer receives over 16,000 marketing messages each day. Marketers face a daunting challenge to break through that volume of noise. This challenge has given rise to Big Marketing – the use of Big Data analytics to develop personalized marketing messages and offers on a massive [...]
A lot of questions often get the same answer. Why do I need to be on social media? Because you need to. Why do I need to blog? Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to [...]
This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]