This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage are long gone, morphing into constant opportunities to catch the next social media sharing phenomenon. Today, it’s not enough to hit just those traditional media…

A lot of questions often get the same answer. Why do I need to be on social media? Because you need to. Why do I need to blog? Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to is often mistaken for because I have no idea what the right strategy is for you. Might want to keep that in mind the next…

Whenever I used to meet with a potential new client that was interested in a social media program, I always used to take a piece of paper with a little drawing on it. The surprise on their faces was always entertaining when they’d ask for my ideas for them, and instead of presenting a huge multi-slide PowerPoint, I’d show them this piece of paper and the four words on it. The reason for keeping it simple was simplicity itself –…