Social Media Marketing Success Doesn’t Have To Be A Hunt For A Four-Leaf Clover

Four Leaf Clover Social Media

This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage… [Continue Reading]

Because You Need To

A lot of questions often get the same answer. Why do I need to be on social media? Because you need to. Why do I need to blog? Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to… [Continue Reading]

Putting the I in Social Media

Whenever I used to meet with a potential new client that was interested in a social media program, I always used to take a piece of paper with a little drawing on it. The surprise on their faces was always entertaining when they’d ask for my ideas for them, and instead of presenting a huge… [Continue Reading]