Blogging as Part of Your Marketing Strategy

Blogging and your marketing strategy

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members. The topic was crowd-sourced, and the chosen talk was on how blogging could be used as part of your marketing strategy. Since the audience was made up of every business size, from [...]


How to Pitch This Blog

How to pitch a blog

Before I start this post, i just want to give a heads up that it’s geared towards PR folks and advertisers. If you’re more a “normal reader” of the blog, and don’t fall within these two industries, feel free to skip this post completely and come back on the next regularly scheduled updates. So, with [...]


Be Where YOU Need to Be, Not Where “They” Say You Should

Social media needs

A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. He enjoyed the conference and made some great connections while there. Yet something he said worries me, and that’s the need to be everywhere. According to [...]