A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. He enjoyed the conference and made some great connections while there. Yet something he said worries me, and that’s the need to be everywhere. According to… [Continue Reading]
Years ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as… [Continue Reading]
Catapults are a great piece of engineering. They can be small and simple enough for a child to use. They can be intricate and building-sized for an army to use. They can hit a target a few feet away. They can zone in on a target hundreds of feet way. Catapults are built to hit… [Continue Reading]
When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article called The Concept of the Marketing Mix , although the… [Continue Reading]
Marketing to a law firm is very different to marketing to a butcher’s shop. Implementing social media strategy for a school is not the same as implementing social media strategy for a school for spine surgeons. Flying a kite is not the same as flying a three hundred passenger Boeing. One size fits all solutions?… [Continue Reading]
Old often equates to age, and wisdom. Old shows staying power and stamina, and hard battles fought and won. New often equates to eagerness, and a willingness to experiment. New shows paths yet to be journeyed and successes to come. Mix old and new and you have the wisdom to journey the right paths. The… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License