There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus.
This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so many businesses have about social media, and use blinding statistics and numbers about these platforms, and why a business needs to be on them.
You get the [...]

When you’re selling something, how do you do it? Are you keeping it simple or are you overselling?
In other words, are you using translation marketing or not?
In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and well worth reading. But that’s internal talk. Yes, the aim is to take that internal talk and transfer it to external listeners.
But when you’re trying to grab [...]

I read a report today that women multi-task better than men. Published by Integrated Media Measurment Inc, the survey looked at how almost twice as many women both use the Internet and watch television at the same time compared to men.
While I found the survey a little obvious (everyone knows women multi-task better than men!),  it did make me wonder – how is this information being used?
Let’s look at the key group, for instance.
The biggest percentages of women that are [...]