Defining Young Adult Fiction (And How It Can Help Businesses With Their Marketing Message)

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This is a guest post from my wife Jacki. She has just self-published her first book It Never Happened, a Young Adult fiction romance, available now for digital download. This post originally appeared on her blog, but I wanted to share it here as I feel the question of definition, and the assumptions we make [...]


Your Target Audience Is NOT Generic

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There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so [...]


Translation Marketing

When you’re selling something, how do you do it? Are you keeping it simple or are you overselling? In other words, are you using translation marketing or not? In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and [...]