When you’re selling something, how do you do it? Are you keeping it simple or are you overselling?
In other words, are you using translation marketing or not?
In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and well worth reading. But that’s internal talk. Yes, the aim is to take that internal talk and transfer it to external listeners.
But when you’re trying to grab [...]