Social Media * Marketing * Influence
Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency. People talk about social media empowering consumers, because now brands have to be “transparent” in every communication. People talk about social media sorting the wheat from the chaff, because Google is their friend and [...]
If you’re speaking with a friend about something you like do you also say, “I use it myself – I can vouch for it”? Probably. But if you’re speaking to that same friend a few days later and you ask how he/she got on with that product, do you again say that you use it [...]
There’s a saying that a picture paints a thousand words – but can it also create a thousand questions? For anyone that’s connected to me on Twitter or Facebook, you’ll have probably noticed that my profile avatar for both sites is blacked out. Far from being the results of a broken browser, it’s blacked out [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]