The Problem With Making Grandiose Statements

Grandiose statements

There’s a popular method of content creation, and it’s primarily centred around making grandiose statements to make a point. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for […]

The Fallacy of Transparency in Social Media

Social media transparency

Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency. People talk about social media empowering consumers, because now brands have to be “transparent” in every communication. People talk about social media sorting the wheat from the chaff, because Google is their friend and […]

Picture Perfect (Or The Power Of The Avatar)

There’s a saying that a picture paints a thousand words – but can it also create a thousand questions? For anyone that’s connected to me on Twitter or Facebook, you’ll have probably noticed that my profile avatar for both sites is blacked out. Far from being the results of a broken browser, it’s blacked out […]