The Fallacy of Transparency in Social Media

The Fallacy of Transparency in Social Media

Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency. People talk about social media empowering consumers, because now brands have to be “transparent” in every communication....

Can You Have Too Much Disclosure?

If you’re speaking with a friend about something you like do you also say, “I use it myself – I can vouch for it”? Probably. But if you’re speaking to that same friend a few days later and you ask how he/she got on with that product, do...

Picture Perfect (Or The Power Of The Avatar)

There’s a saying that a picture paints a thousand words – but can it also create a thousand questions? For anyone that’s connected to me on Twitter or Facebook, you’ll have probably noticed that my profile avatar for both sites is blacked out....