• It Isn't Always the Brands to Blame for Social Media Screw Ups
    When a brand screws up in social media, critics are swift and often unforgiving, as is the current case with Toyota. But is it really the brand that we should be blaming? 
      http://dannybrown.me/2012/02/09/it-isnt-always-the-brands-to-blame-for-social-media-screw-ups/
  • Something Old, Something New, Something Blue
    In which I share details of the lull in activity on the blog, which includes a new arrival called Salem, and pointers on the finer points of cussing and dog poo. 
      http://dannybrown.me/2012/02/06/something-old-something-new-something-blue/
  • If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?
    While LinkedIn is the professional social network of choice, it may not be all it's cracked up to be, as Kevin Green shows in this guest post. 
      http://dannybrown.me/2012/01/30/if-linkedin-com-fails-in-the-social-network-forest-will-it-make-a-sound/

Before We Believe You

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Before We Believe You

We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust. Why do we trust them? Because they’re not a mystery to us. They don’t wear masks. They don’t hide behind veils. They don’t try and fool us with trickery. They simply are. You’re in business. You have a blog. You…read more

The Art of Flying Blind

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The Art of Flying Blind

I was flying home from Utah earlier this year, and it included a stopover at Houston. The clouds over Houston were super thick, and it seriously looked like we were flying into mashed up cotton wool on our descent approach to the airport. Because it was an evening flight, it was starting to get pretty dark and you really couldn’t see anything but cloud. The pilots, for all intents and purposes, were flying blind. They were looking at the same…read more

Excuses and Explanations

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Excuses and Explanations

Excuses are what you offer when you do wrong but don’t really care. Excuses are the shoulders of the junior in your team. Excuses are the lame attempts to cover your tracks. Excuses are the charlatan’s way to pull the wool over our faces. Explanations, however, are the truths behind the excuses and the steps you’re going to take to avoid having to make excuses in the future. Which one do you think we prefer?

We’re Watching

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We’re Watching

We’re watching. We’re watching what you say; how you say it; and the conviction behind it. We’re taking in the words you use; the directions you’re giving; the recommendations you’re sharing. We’re taking you at face value and trusting what our ears hear and our eyes see. Our eyes are our cameras and cameras never lie. So next time you’re about to speak, remember – we’re watching.

Why It’s All About Community

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Why It’s All About Community

Community is a big thing for me. I talk about it a lot. I show my clients the value of community and social equity. My 12for12k project is all about bringing the global community together for one overreaching goal. Heck, my blog tagline is “Community; Connection; Conversation”. So, yes, community is a big thing for me. Why? Why do I concentrate on community, as opposed to other “magical” words like ROI, returns, end percentages, profit margins and endless other affiliations…read more

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