The Commoditization of Expertise and Why You Should Never Trust a Guru

Trust and gurus

This is a guest post by Ryan Hanley. The Internet is a canvas for Creativity… Using the Online tools of today’s age, thought-leaders the World may never have otherwise known are given the opportunity to paint their picture of success. It’s amazing really… But for as much as I love the Internet and the possibility for [...]


Before We Believe You

Behind the mask

We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust. Why do we trust them? Because they’re not a mystery to us. They don’t wear [...]


The Art of Flying Blind

Storm clouds

I was flying home from Utah earlier this year, and it included a stopover at Houston. The clouds over Houston were super thick, and it seriously looked like we were flying into mashed up cotton wool on our descent approach to the airport. Because it was an evening flight, it was starting to get pretty [...]