http://dannybrown.me/2012/02/09/it-isnt-always-the-brands-to-blame-for-social-media-screw-ups/
http://dannybrown.me/2012/02/06/something-old-something-new-something-blue/
http://dannybrown.me/2012/01/30/if-linkedin-com-fails-in-the-social-network-forest-will-it-make-a-sound/
While I don’t use third-party Twitter app Tweetdeck myself (I switched to Seesmic Desktop a while back), I noticed today that both Mashable and TechCrunch now have their own branded versions. It’s basically the same Tweetdeck application but now you can have a dedicated pre-set column for the latest news from both websites, as well as a shiny Mashable or TechCrunch logo on your Tweetdeck skin. But are they worth changing to? Personally, I can’t see the major benefit at…
Danny Brown is Director of Retention and Social Media at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
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