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Danny Brown

Danny Brown

podcaster - author - creator

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The Sunday Share: A Dr. Seuss-Inspired Guide to Twitter

Twitter

As a business resource,?Slideshare?stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week?s Sunday Share.

Every week, I?ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, a short but fun presentation from social dashboard company Hootsuite.

While Twitter is one of the veterans in the social media landscape, there are still new users joining every day. To help these users (and to celebrate the 110th “birthday” of Dr. Seuss), here’s a special themed look at how best to use Twitter.

Enjoy.

Note: To view this presentation, scroll your mouse down as opposed to clicking the direction arrows.

The 7 Phases of Twitter

Twitter noob

This is a guest post by Matt Andaloro.

Twitter, the never-ending story.

It’s a platform I find myself pitching to my friends and family more and more, as it has increasingly become a platform that the general public has become more open to using on a regular basis.

As a result of this, people I know have been gradually joining this social media snowball.

Which, truth be known, is pretty exciting because it means this social network is simultaneously becoming more powerful in general, and more personally pertinent for myself.

Along with this, If I look at who I follow, I am able to see a snapshot of different people I know in various stages of their journey through the Twitterverse.

This has caused me to think about my own trip through Twitter and what I considered the evolution of my Twitter experience. After putting some serious (but not too strenuous) thought into my Twitter milestones, I found that I was able to break my entire experience into 7 distinct phases.

Phase 1: The Beginning

The beginning is literally where it all started for me, from the initial set-up, the choosing of that first (sexy) avatar, following several celebrities, news sources, and friends who are already on the platform. Then came the daunting task of sending my first tweet, which I CLEARLY put so much thought into:

Matt Andaloro on Twitter

This tweet was followed by several weeks equally as insightful tweets, until some combination of the novelty of this new toy wearing off, and a lack of understanding of the platform induced a dormant and update-less Twitter-state.

Phase 2: The Second Push

After the 10 month dormancy came my second push into Twitter. For whatever reason, maybe another social media account has asked me to link up my various accounts, or I was simply harassed by some people in the social sphere, interest was sparked again.

This time I started discovering many more interesting people to follow, and my Twitter feed began to become much more interesting (and more tailored to my tastes), and it began to dawn on me why Twitter is so? Magical.

To quote a friend on his own dawning moment he said:

When I was on Twitter and I saw a David Bowie Official tweet right below a CBC News tweet, and I thought to myself: Oh? I see why people love this.

Suffice it to say, I was hooked like many of those before me had been.

Phase 3: Learning How To Tweet

The quality of my tweets didn?t see any remarkable improvement in the first little while, mostly because I was sitting in front of my computer trying to sound insightful or make meaningful observations.

It wasn?t until I got Twitter on my phone and started relaying actual observations that I received my first non-gratuitous re-tweet!

It was a big day. Tears may have been shed.

From that point on, my tweets became less angst-y, and my thoughts were those that more than one person could share, as I learned more Twitter-oriented ways of expressing myself.

Phase 4 ? 5: Searching and Engaging

Phase 3 was arguably the longest phase of my Twitter experience, as I spent month after month content with my micro-blogging and my information ingestion.

One fateful day, however, I was scrolling through my Twitter feed, and I wanted to talk to someone and I realized that the amount of people I was following who would actually message me back was very low, so phase 4 became finding and following real people.

I started with Hamilton, Ontario, then searched for people from my University, and then drilled down even further to people in my classes trying to find anyone to interact with. Phase 5 then became actually reaching out to these new connections I?d formed and starting ?actual- conversations.

The results led to phase 6.

Phase 6 ? Twitter IRL

The people I started connecting with online started connecting with me in real life!

(Note: Prior to this, being a very recent transfer into the Communication Studies program, I knew very few of my new classmates.)

I connected with a bunch of people and was afforded the opportunity to establish a common ground that I had been unable to do previously while a professor was lecturing. This then built into several relationships.

The power of this platform simply continued to grow.

Phase 7 ? The Present

Which brings me to my present phase. Although I recognize that it may be the seventh phase of my Twitter adventure, I still find myself plagued with nearly as many questions as I had in phase one.

  • How do I create valuable content?
  • What value do I bring to online interactions?
  • How do I interact successfully in a professional manner?

I even find myself re-facing some of the questions from the previous stages, if only at a greater stage.

  • How do I create messages that my audience will jive with?
  • Do I sound cool enough?
  • Is what I am talking about old news?
  • Am I too sensational?
  • How do I make sure my personality bleeds through?

Whether or not I?ll find answers to these questions in this phase, or in an unknown phase in the future (The 10,000th tweet? Building a Following? Becoming a Source?), remains to be seen.

All I can do right now is work at it while trying to enjoy the journey as much as possible.

If you made it to the end of this story, I would love to hear your story. Do your phases reflect any of mine? Or did you have an entirely different experience? Do you have any advice for someone entering phase 7?

Thanks for reading.

Matt AndaloroAbout the author: Matt Andaloro is currently a Marketing Analyst and an aspiring blog writer at Jugnoo. A lover of magic, learning, stories, and the intricacies of interpersonal communication, Matt is an avid rock climber, a part-time improviser, and a self-proclaimed outdoorsman. You can converse with Matt on Twitter, but be forewarned, he is exclamatory and excitable!

If Twitter Went Back to the Drawing Board

Twitter wishlist

Twitter wishlist

This is a guest post from Jamie Fairbairn.

The web is constantly evolving.

On July 15th 2006 Twitter was officially launched and has since gone on to change the way many of us interact online.

As Twitter approaches its 5th Birthday I thought it would be good to take a look at what it might be like if it was launching in 2011.

Read on below to discover my 10 point Twitter wish list.

Auto DMs wouldn?t exist

Isn?t it great when you follow someone on Twitter because you want to engage with them and have a conversation, only to find an auto DM coming your way?

?Check out my blog, Like me on Facebook? ? or maybe that should that read ?I couldn?t care less about you, it?s all about me?.

Certain words and phrases would be filtered out

Have you ever followed someone only to find they weren?t quite what you expected? Wouldn?t it be great if you could have a list of words or phrases you could automatically block? How about ?make money online?, ?get more Twitter followers? and ?instant traffic? for starters?

I know you can block users but it would be nice not to have to do this manually and have your time wasted.

A daily limit on tweets

There?s always someone who takes their Twitter use to excess. You know the person you follow who is quiet for a while then suddenly launches about 40 updates in as many minutes.

I wouldn?t want everyone to be penalised by this though, so perhaps a ban could be only placed on those who took their tweeting to ridiculous extremes.

A ban on tweet scheduling

I don?t know about you but the relevance on some automatic tweets I?ve seen recently has been questionable to say the least. This week alone I?ve seen tweets with ?10 social media rules for 2010? and similar outdated titles.

In my humble opinion, Twitter should be about real-time interaction and the example above demonstrates how automatic tweet scheduling can go badly wrong and ruin a user?s credibility.

An audio chat function

I?m not a technical person but maybe an audio chat function could work on Twitter? I realise you can go on Skype or pick up the phone but if you?re having a discussion on Twitter with more than one of your followers, perhaps a Skype type function could be incorporated?

I know there are other tools out there that allow for real-time collaboration in this way, but surely Twitter would rather people didn?t leave their site to do it?

A Twitter divide ? business and social

Call me crazy (and I know many of you will) but I can?t help thinking it might be a good idea to split Twitter into two separate platforms ? one for business and one for social purposes.

Now I know what you?ll be thinking ? that just takes away from the whole point of social media, but to be honest I?m sick and tired of ?business? people telling me what they had for breakfast or how many pints of lager they drunk last night.

Since some people don?t seem able to post the inane things from their life on Facebook rather than their business Twitter profile, why not give them a separate social Twitter to blether away on?

An official Twitter jobs board

I think Twitter is missing a trick by not having an ?official? jobs board. It?s always said they?re looking for ways to create revenue but many third parties seem to be one step ahead ? for example www.twitjobsearch.com seems to be doing very well.

An official Twitter jobs board would create revenue for Twitter while also giving its users a fantastic portal for employers and job seekers.

A smarter ?who to follow? function

I think the ?who to follow? function is a great innovation by Twitter but it could do with some modifications.

I recently checked out my ?who to follow? list and was pretty disappointed that it was full of verified Twitter accounts of people I?d never heard of and had no obvious connection to my industry or my existing followers.

A tweet improvement tool

No offence to anyone who uses Twitter but some people post a lot of nonsense. There are also others who post fantastic content but give it a weak headline so nobody clicks through to it.

With this in mind, I thought a built-in tweet improvement tool would be a good idea. Something that could scan what people had written and make some suggestions for improvement would make Twitter a better place for everyone.

A tweet spell checker

Nobody?s perfect and there have been times when I?ve accidentally tweeted something with a spelling mistake in it. Of course you can delete the offending tweet and post it again with the mistake removed.

Wouldn?t it be better for everyone though if Twitter had a built-in spell checker so you could be sure your tweets were error free before posting?

I?d love to know what you think of my wish list and if you have any suggestions of your own, please leave them in the comments below.

Jamie FairbairnAbout the author: Jamie Fairbairn runs SearchBlogger ? an online marketing blog for small business owners. Jamie has helped small business owners in the UK get more from the web over the last 10 years.

SearchBlogger was set up in October 2010 to share Jamie?s knowledge on all aspects of online marketing with a wider audience. You can find him on Twitter @SearchBlogger.

image: theOOBE

Twitter Bans the Use of Hashtags

twitter hashtags

One of the most useful features on Twitter is being withdrawn as of today – the hashtag.

For anyone not on Twitter, a hashtag is the universal # symbol, and helps to separate individual conversations from the overall Twitter stream. For example, if I want to just talk with people about silly jokes, I would use the hashtag #sillyjokes. This would help others just follow that conversation by opening up a browsing window just for that hashtag.

There are some hugely popular hashtags, like #blogchat – a chat about blogging, oddly enough – and #socialmedia – a topic about social media (who said us social media types weren’t smart?). But, as of today, no more.

Twitter issued a statement saying that they were stopping the use of hashtags because of its connotation with drug use. Hash is slang for hashis, also known as cannabis, a drug known for making you feel sleepy. Not something that’s much use when you’re on the fast-paced world of Twitter.

“While we recognize cannabis may be legal in some countries, it’s obviously a concern for us to be associated with drug use. Even if Twitter co-founder Ev might look stoned to some folks, we can assure you he isn’t – he’s just a laid-back happy chappy!”

The announcement probably doesn’t come as a surprise – Twitter is looking to monetize its service, and being too stoned to click on promoted ads isn’t beneficial to anyone.

So, farewell hashtag – we knew you when, and you were fun. Guess it’s back to the drawing board for the Bong Button that was due to replace the Tweet button…

More details of the Twitter ban on hashtag use can be found here.

Saving Face When Your Company?s Doors Are Blown Off

If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media.

From social media darlings JetBlue to Air Canada and the Washington Metropolitan Area Transit Authority, it’s been a bit of a wake-up call for businesses that may have avoided social smackdowns so far.

And these are just the tip of the iceberg – Valeria Maltoni has a great post about the topic today, and how businesses need to stop with the bad planning and get into the mindset that you’re only one experience away from a social shit-storm.

So how can you prepare? How can you be ready for every single negative voice about your business? How can you take what’s being said and turn that into a positive?

Well, you can pop along to the #Kaizenblog chat on Twitter this Friday, August 13, at 12:00 noon eastern, where I’ll be co-hosting the chat with both Valeria and Elli St. George Godfrey on this very topic.

We’ll be looking at some of the things that have happened; how they’ve been dealt with (good and bad); what could have been done better; and how your business can use social media effectively and openly to repair the damage when the doors get blown off your business.

It should be a timely and eventful chat, and I’d love to see you over there. If you’re on Twitter, you can take part by following the #Kaizenblog hashtag and share your examples and ideas. Who knows, we might even help some of the companies currently struggling with their response…

See you there?

Creative Commons License photo credit: lejoe

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