If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media. From social media darlings JetBlue to Air Canada and the Washington Metropolitan Area Transit Authority, it’s been a bit of a wake-up [...]
Saving Face When Your Company’s Doors Are Blown Off
August 12, 2010 4 Comments
Filed Under: Insights, PR Tagged With: #kaizenblog, crisis comms, social media, twitter
How to Sell Social Media – Twitter
November 28, 2009 13 Comments
One of the questions I’m most asked is how do you sell social media to your boss or client. Sure, we’re in the space and can see the numerous benefits, but how does that transfer to a wary client? A lot of that comes down to your belief in how social can work for businesses, [...]
Filed Under: Insights Tagged With: social media, social media and business, twitter
I’m a Twitter Snob? Maybe
October 10, 2009 61 Comments
I received an email today that said I’m a “Twitter snob”. The reasoning behind it was that my follow-to-follower ratio was skewed – I had more followers than people I follow. Therefore, I wasn’t using Twitter correctly; instead of following everyone back that followed me (which I should be doing, according to the email), I [...]
Filed Under: Insights Tagged With: social media, Social network, twitter
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