The three videos show CEO’s how they can use JetBlue to help them get over the loss of their private jets and subsequent benefits. The introductions to each video employ satirical tactics to make sure only CEO’s watch – “no minions or lackeys allowed”. The guide in each video is atypical of many CEO’s and this just enhances the message further.

It’s an interesting marketing tactic that’s done extremely well. It mixes the value of using JetBlue while showing that the airline appeals to all passengers. With so many businesses getting all serious and missing the point, it’s refreshing to see JetBlue’s approach.

Maybe it’s not so surprising though – the company is known for their more hands-on feel.

Their Twitter account is manned by customer service representatives and always have the name of the people you’re speaking with. Not only that, but they actually interact properly with any queries and offer either instant solutions or detail the question to resolve with more information.

It’s a nice personal touch that other companies could learn from.

What do you think of the JetBlue videos and marketing approach? Do they get the mix of humour and message right? Can other companies learn from this promotion?

photo credit: clemente

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Why JetBlue Gets It Right originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.