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Real People, Real Adverts

The advertising industry is like many other creative industries at the minute. Advertisers are looking at new ways to reach their audiences as the print industry continues to suffer and new mediums challenge ad agencies to think differently. Some agencies are doing this better than others by letting real people tell real stories. Instead of going for a celebrity endorsement, Visa Europe opted to go with Brooklyn-based artist Bill Shannon as part of their Life Flows Better campaign. Bill was…read more