There’s a question mark over “who owns social media” when it comes to business. Some say PR should own social media, since they’ve been dealing with the public faces of companies since time began. Some say marketing, as social media is the new email marketing is the new direct marketing is the new cold call […]
Social media is many things to many people. For some it’s simply a way of connecting and making new friends online. For others, it’s an essential tool in their strategy of online brand building. With this in mind, I offer a series of interviews where different people share their views with me on how they use social media. Sharing his thoughts this time around is Stuart Foster, social media marketing consultant at The Lost Jacket.