Social media is many things to many people. For some it’s simply a way of connecting and making new friends online. For others, it’s an essential tool in their strategy of online brand building. With this in mind, I offer a series of interviews where different people share their views with me on how they use social media. Sharing her thoughts this time around is Tara Joyce of Elastic Mind Content Solutions.

Social media is many things to many people. For some it’s simply a way of connecting and making new friends online. For others, it’s an essential tool in their strategy of online brand building. With this in mind, I offer a series of interviews where different people share their views with me on how they use social media. First up is Eric Guerin of SmartMarket Movie.

Go to Google and search for information on social media, and in particular social media sites and applications, and you could find yourself swamped with the results. Whether it’s the tools to promote your blog, website or similar, or the actual applications themselves, social media is a virtual jungle of choices. So where do you start, and more to the point, has the social media bubble already burst?

If there’s one thing that has always been a constant, whether in the movies or real life advice, it’s that nice guys don’t come first. The most successful businesses have always been the ones that had a managerial ruthless streak and took no prisoners, while the nice guys never got the girl. Or did they? Is social media finally showing everyone how to really make a difference and earn respect, without the need for bullying and selfishness?