This weekend, Zoompass? was launched in Canada by the three leading Canadian wireless operators – Rogers, Bell and Telus. It’s a money transfer system for mobile phones – yet it could also become a marketer’s dream.
What is Zoompass?
A collaboration between the three leading wireless networks in Canada, Zoompass is a new application that you can either download to your mobile phone or use via both mobile and standard web.
What it then allows you to do is to receive or send money, as well as make purchases, check your balance and more. This is all carried out by the Zoompass network, a secure online transfer system using PIN password access. Because the system uses both Java and Wi-Fi technology, any web-enabled mobile phone can use the system.
So now friends can send each other money, split bills at restaurants, pay for sports events, etc, and it’s easier to split the payments. It uses your existing contacts information to select users easily. And because Zoompass uses its own money account to store funds, nothing need come from your own bank account.
As well as the mobile system, Zoompass also offers a pre-paid Mastercard? that users can top up and use to make purchases in-store and online.
So Why Should Marketers Care About Zoompass?
Because Zoompass is a collaboration between Telus, Rogers and Bell, this means that users of their subsidiary networks can also use the service. These include Fido, PC Mobile and Solo – or, in numbers, more than 21 million users.
21 million.
Imagine a partnership between your business and Zoompass that allows users to opt-in to a recommendation service.
So they’re using their mobile app to browse electronic stores in the area to buy an iPod from, and your sponsored flyer pops up. Or you’re a cab company that’s an official Zoompass partner and not only is your number the first up for cabs in a particular location, you also accept Zoompass payment via your on-cab register.
Another option could be that anyone using the Mastercard option receives loyalty points from Zoompass-enabled retailers, keeping the customer coming back to you and Zoompass offering you (the vendor) priority.
It’s obviously early days for the application but the potential could be huge. And with the pre-paid Mastercard offering international use of Zoompass, it’s not just restricted to Canada – more good news for marketers.
Check out the Zoompass website and blog for more information.