Who’s your favourite blogger? Your favourite actor or actress? Your favourite author? Comedian, musician, artist, sports star and any other medium where A-lister seems to be a well-used description?
Now ask yourself – are these people really A-listers?
So a blogger has 20,000 or 50,000 subscribers. Does that make him or her an immediate A-list blogger? Or does it just make them an A-list blogger to those 20,000+ subscribers?
Say that blogger’s content is about marketing. Or PR. Or Internet news. Or some other kind of media-related information.
Is it going to be relevant to someone who wants to read about Murray Mints? Probably not. So, to that reader, the blogger who writes about Murray Mints becomes an A-lister, because the content is meaningful for them.
Take it to other mediums. Let’s look at movies. People like Steven Spielberg and George Lucas are hailed as A-listers because their movies are generally accepted to be big at the box office. But does that make them more of an A-lister than someone like Danny Boyle, whose indie movies have generally kicked the blockbuster fare into a cocked hat when it comes to substance?
The point is, A-lists and those on them are relevant to the audience. Your blog can be full of amazing content but if it means squat to me, you’re not an A-lister (at least, not to me). My A-listers are the people I learn from, or who make a difference in my day with their blogs. You can see some of these folks here. But even that’s relevant to me, and may offer little to you.
There’s nothing wrong with tagging folks A-listers. Just don’t hold them up as some sort of Holy Grail when they’re only really A-listers for their audiences.
If you want real, everyday A-listers, take a look in the mirror. You’re an A-lister and you probably don’t even know it. You work to feed your family and keep a roof over your head. You go to movies you have no interest in seeing because your kid wants to. You offer unconditional love and security to your partner when he or she needs it. That’s real A-list work right there.
What defines your A-list?
