One of the key takeaways that you’ll hear most in social media is that you have to listen. You have to listen to what your audience is saying; you have to listen to what your customers are saying; you have to listen to what your competitors are saying; and you have to listen to what your community is saying.
That’s a lot of listening. And with your time already taken up with so many other things, it can look pretty scary being told you have to do all this listening as well. But do it you must if you want to keep up, because you can bet your competitors are. So what’s the secret?
Simple – you make a social map.
Here’s your starter for ten – questions?