If you’ve been watching the social stream the past week or so, you’ll have seen a slew of examples where a company has received a bit of a black eye in social media.
From social media darlings JetBlue to Air Canada and the Washington Metropolitan Area Transit Authority, it’s been a bit of a wake-up call for businesses that may have avoided social smackdowns so far.
And these are just the tip of the iceberg – Valeria Maltoni has a great post about the topic today, and how businesses need to stop with the bad planning and get into the mindset that you’re only one experience away from a social shit-storm.
So how can you prepare? How can you be ready for every single negative voice about your business? How can you take what’s being said and turn that into a positive?
Well, you can pop along to the #Kaizenblog chat on Twitter this Friday, August 13, at 12:00 noon eastern, where I’ll be co-hosting the chat with both Valeria and Elli St. George Godfrey on this very topic.
We’ll be looking at some of the things that have happened; how they’ve been dealt with (good and bad); what could have been done better; and how your business can use social media effectively and openly to repair the damage when the doors get blown off your business.
It should be a timely and eventful chat, and I’d love to see you over there. If you’re on Twitter, you can take part by following the #Kaizenblog hashtag and share your examples and ideas. Who knows, we might even help some of the companies currently struggling with their response…
See you there?