You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story.
You may have thought so. You may have fooled your clients into thinking they were lucky to have you because everyone listens to you.
You may have blinded them with newspaper clippings and media endorsements.
But that could just mean you know one good contact at a publication or TV and radio station.
Your name very rarely belongs in a news release. Sometimes, but rarely. You do not belong in front of the camera. Hogging the microphone does not help your client. You may think so, but all that does is make people ask, “Who’s this story about?”
If you want to show off so much, make your client show off for you. Make their results your vindication. Put it up on your achievement page on your website, or in your company portfolio. Scream it from the rafters all you want from there.
But the story? That belongs to the client. Every time.
You do understand why, don’t you?