The Jugnoo Social Strategy Manifesto

At Jugnoo, we’re in the middle of a very aggressive summer release schedule (including a new website!), with several big updates to our social dashboard.

I’ll be sharing more information about these shortly, and how they can help your business (especially from a social CRM angle), but in the meantime, I thought I’d share our “manifesto”.

These are the four key tenets that define us as a company, and how we intend to help you understand your customers better, as well as build loyalty with your customers.

Jugnoo social strategy

Cementing everything we represent as both a company and as a technology platform, our message is simple:

1. Stimulus

Create awareness and stimulus at the very moment customers or prospects are the most receptive to your product or service. Target the right audience using Social Intelligence. Result:  Generate Leads.

2. Research

Consumers and businesses research online from numerous sources before making any purchase decisions. Be visible and engage prospects as they evaluate which brand or product to purchase. Result: Promote Product and Brand.

3. Buy

Make your business social, engaging and recommendation-based. Result: Increase Sales.

4. Experience

Listen to customers in real-time through Social Monitoring. Satisfy current customers and prospects to show that they matter, building increased loyalty and advocacy. Result: Loyalty and Advocacy.

As I said, we’re on a very aggressive release schedule, and there are a lot of cool tools and visual data solutions that we’ll be sharing soon – not to mention increased social analytics, team workflows, social hubs and some fun additions to our existing social dashboard.

Stay tuned – and if you want to check us out in the meantime and get used to the dashboard prior to our updates, you can sign up for free here.


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