With less than four weeks until Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing is released, it’s time to offer a little taste of what you can expect when you buy it.
So I’m delighted to have Chapter 5, “Situational Influence: A New Model for a New Era” available for you to download for free today. It offers a pretty good idea of the approach Sam and I are taking with the book – we want it to be a thought-provoking business book and one that makes you look at how we define influence marketing today.
The book provides a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement.
This downloadable chapter also offers a nice introduction to what’s to come, as it’s the bridging chapter between where we’ve come with regards influence marketing today, and where we believe the market needs to evolve to tomorrow and beyond.
You’ll also find the detailed Table of Contents, which will give you an idea of the discussions and premises we present in the book proper.
I hope you enjoy the chapter, and I’d love to hear your thoughts in the comments section below, so please do jump back over and leave your feedback once you’ve read this chapter.
And, of course, if you did enjoy the chapter, then the book is available for pre-order today. Enjoy!
Click the book image to download the sample chapter.
