In two weeks (or less, depending on shipping), Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing will be released.
The culmination of over three years worth of client research and implementation, discussions with technology vendors, concerns over the impact of scoring on peoples’ livelihoods and more, the fruits of that labour is almost ready to be shared.
I won’t lie – it’s exciting to know that the methodologies Sam Fiorella and myself are presenting in the book will soon be out for all to read and share feedback on.
It’s also a little nervy, since the approach requires a shift in thinking on how we define influence – and, by association, influencers – today.
Thankfully, early feedback so far has been great:
After reading [the free sample Chapter 5], I can tell you it?s a phenomenal chapter that leaves one hungry for the parts on either side of it.?Assuming the rest is like?Chapter 5, they have certainly written the book that will transform the practice of influence marketing. Evy Wilkins, VP Marketing, Traackr.
Loving the book and its approach – this stuff is incredible. Hessie Jones, CEO, ArCompany.
The sample chapter has certainly made me want to read more; it is thought-provoking. Tema Frank, CEO, Frank Online Marketing.
Brilliant; truly groundbreaking. Tonia Ries, Founder, The Realtime Report.
If we can make people think and reposition how they approach influence marketing today, and see feedback like the early examples above turn itself into business results for readers of the book and the companies they represent, we’ll be happy.
Sales are definitely key (and also help our publisher feel safe that they didn’t sign up a couple of duds when they signed the paperwork with us!) but it’s the transformation in thinking, and shifting influence back to the source – customers – that will really validate the book for Sam and myself.
Which brings me to this special pre-order promotion if you order between now and May 10.
Influence Marketing Book Pre-Order Offers
As part of the launch week, Sam and I have come up with some offers that enable anyone, from solo entrepreneurs and professionals to business owners and executives of organizations, to take advantage of.
Because our goal is to transform the discussion around influence, these offers range from digital to physical and will really complement the book and the methodologies within, and help your business understand and succeed in this important marketing tactic.
So, the offers.
1. Pre-order one copy of the book and, as readers of this blog, I will include a free copy of my Parables of Business ebook, which offers business tips and advice through the art of storytelling.
2. Pre-order 5 copies, and receive a guest byline for your blog or publication from either myself or Sam, between now and the end of 2013.
3. Pre-order 20 copies, and receive a free, business-specific webinar presentation for your employees and/or clients.
4. Pre-order 50 copies and receive 3 hours of digital or influence marketing consulting. This will include an overview of your business’s target audience, their purchase cycles, and how to filter who influences them directly based on our Customer Centric Influence Model.
5. Pre-order 100 copies, and receive free, on-site presentation to your employees/executives, and/or clients. This also includes identifying your influence marketing goals and providing a framework for your business to follow, based on audience and our Customer Centric Influence Model. You simply cover flights and accommodation for either Sam or myself.
Note: These offers apply to both the digital as well as print versions.
Why You Should Buy Influence Marketing
Prior to the launch of the book, the companies Sam and I work at carried out a survey of over 1,300 professionals, PR consultants, marketers and executives around the topic of influence. The results were clear.
Influence marketing is becoming an increasingly important part of the marketing landscape, and businesses and organizations are looking to allocate more time and budget to the space in the next 12 months and beyond.
However, they’re looking for true business results and moving beyond social scoring and into a more detailed, targeted and measurable methodology. The?Influence Marketing book provides that and more.
We present detailed breakdowns of successful influencer campaigns, both by us and from brands, where identification of true influencers and who impacts their purchase decisions at any given time led to both top line and bottom line results.
We present a blueprint for your business to use – which technologies meet your needs, how to create influence paths (the glue that holds all influence marketing tactics together), and how to not only address the influence question strategically but, more importantly, make it a long-term part of your business’s success and less of a short term hit.
We’re biased, obviously, but we do firmly believe we’ve written a book that will change the influence conversation forever. By writing a business book in the truest sense, we’ve also laid the foundations for your business to be successful and do things the right way in this space for all your influence marketing campaigns.
But I?ll leave it with the words of?Evy Wilkins, VP Marketing of?Traackr, one of the influence platforms leading the charge in the next wave of influence.
Sometimes a book changes the way we do business.?Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing?will be one of those books.
The first step is almost here – let’s get started. You can pre-order either print or digital versions from your preferred bookstore below.
Note – to take advantage of the various pre-orders here, simply forward a copy of your sales order receipt to info@influencemarketingbook.com with the message header Pre-Order Promo – X Books Ordered, provide your preferred contact details, and we’ll be in touch to arrange.?