Walking the Talk or Doing Business Right

Sometimes opportunity strikes from the most unlikely of sources. Ideas come to fruition from…

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Geek Group Hug – A Social Media Success Story by Chris Favero

This is a first on here – a guest blog by podcast. Quite why…

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Promotion Commotion

Businesses spend thousands (or millions) on launching new products. Ad spend, PR, marketing, media…

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Are You a Shadow or a Beacon?

Take a minute to ask yourself a question – are you a shadow or…

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Back to Business and Thank You

It’s been a while since I’ve been on here, as I took an extended…

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Hungover Radio – A Social Media Success Story by Marcus Edwardes

January 16th  2010, I’m at a party with a few friends. We were bragging…

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Six Steps to Running a Successful Blogger Outreach by Monica O’Brien

But… but… blogger outreach doesn’t work anymore, right?

Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.

It doesn’t have to be that way though. Here’s the six step process I use for blogger outreach, that gives me astronomically higher success than most outreaches that PR firms will run for you. You can get great blogger outreach results (I’ll share mine at the end) in 3 months or less using these steps:

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Together Again – 25 Years Later: A Social Media Success Story by Debbie Kipp

Our story was set in motion during those wonderful college years. It starts long…

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