Today’s post marks a bit of a milestone for me, as this post is the 1,000th one since I started this blog back in September 2008.

While I tend not to “celebrate” various milestones too much, with the exception of (occasional) annual birthday posts, the 1,000th one is a little bit different. It’s one of these weird numbers that “says” something, whatever that something is.

It’s funny to think of the number 1,000 – it truly only seems like yesterday when I started this blog. I’ve been blogging since way back in 1999, and had a few writing projects that have morphed into blogs since then – but this one is the one that’s truly stuck and, I guess, the one that defines my goals and outlook.

So today’s post is going to be a bit of an introspective (and thanks to everyone on Facebook who gave me some great ideas on what to write about) on what’s changed since that very first post. If this is something you’re not interested in, I hear you and feel free to come back on the next post when normal service will be resumed.

For those of you still hanging around, I thank you – and let’s dig in.

Everything is Fluid

When I first started here, it was a continuation of a public relations blog that I had, back in my early solo consultancy days. The goal was simple – to share thoughts and ideas on social media and where that fit in the business world.

For the first six months or so, I was probably way too myopic for my own good – everything was based around social media in the purest form. Don’t do this; be like that; it’s all about the conversation, blah blah blah.

And you know, perhaps at that time it was okay to write about things that way. But everything’s fluid – we need to keep moving. Staying in the same place leads to boredom and stunted knowledge.

Looking back, I probably listened to and read too many kumbaya social media blog posts and bought into the mantra. I come from a traditional marketing and communications background, where everything is set in stone and the relationship to the sale is a true and trusted path.

Yet this path doesn’t allow for too much veering off to try new things, so seeing the risks people were taking (or appearing to take) in social media was a bit liberating.

However, it soon became apparent that these risks weren’t truly born with any business acumen – it was more from a “I’m pretty popular with this stuff I’m saying and I’m just making shit up – maybe I’ll keep this up a while!”

Once that realization kicked in, the tone of this blog changed quite a bit and I was determined to make this part of the web one that’s always evolving, and letting its vision, voice, whatever you want to call it, be shaped by the readers and commenters as much as it was by me.

Thankfully, that’s worked so far.

Being Wrong is Okay

Most people hate to be wrong. Most people hate to admit they’re wrong even more. For many people, admitting you’re wrong is a sign of weakness. And if you’re a blogger and you admit you’re wrong, then why should the community you’ve built up hang around?

Yet it’s okay to be wrong. In fact, we need to be wrong more and celebrate that fact – because it’s the only way we grow.

I’ve written posts on here where I’ve been cocksure in my belief that the opinion stated in it is the right one. Heck, perhaps the only one. But, of course, that’s bullcrap.

[pullquote position="right"]None of us have all the answers. Hell, very few of us have a decent amount of answers when it comes to most things[/pullquote].

So why do we feel we should be right the majority of the time when it comes to our opinions?

The biggest learnings I’ve taken from this blog is when someone comments on a post and completely blows my point of view out the water, whether from their opinion or from backing it up with facts and statistics.

Does it make me look an idiot? Sometimes. But ignoring the better opinion or statement when it’s right there in front of you and everyone else that reads the post is more idiotic.

If we truly want to grow as people, whether personally or professionally, we need to be open to other points of view. If we’re putting our thoughts out for the world to see, we really need to be open to other points of view.

Otherwise, why even share in the first place?

The Fallacy of Numbers

We get so wrapped up in numbers at times.

At Christmas, we want more presents than we got the year before – same goes for birthdays.

In high school, we want to lose our virginity at a younger age than our friends (and then have more girlfriends/boyfriends than them). At work, we want to get bigger raises and more recognition than our colleagues.

And yet, numbers are so superficial.

Sure, they may make us feel better and enable us to have a better “life”, but that depends on your definition of what a better life is (for me, it’s being able to spend evening and weekend time with my wife and kids).

When I first started this blog, I was so wrapped up in checking the numbers that everyone says matters – new subscribers, new social shares, unsubscribers, comment count, etc.

And, sure, I still afford a little smile when a new subscriber joins, since that offers an opportunity to get to know them in the comments and see what makes them tick.

But this concentration on numbers hurts us. Just as chasing more presents at Christmas turns us into spoiled brats, so does chasing blog numbers turn us into the blogger we don’t want to be.

We start writing generic list posts, just to try and hit that viral social share gold. We stop being opinionated and lose the voice that attracted readers in the first place. We write linkbait and ass-kissing posts so the highlighted folks will come by, say we’re great, share and then maybe, just maybe, invite you to their next conference.

Do we really want to be that blogger? Is that why we started in the first place, and continue when others stop?

By all means, care about how your content is perceived – but don’t let the numbers rule you. Now when I get email alerts that tell me someone has unsubscribed and they offer the reason why, it simply tells me we’re not a good fit anymore and they’d be better catered to elsewhere.

And that’s okay, and the way it should be.

A Blog is Just a Blog

We hear so many people (and I’ve been guilty of this) telling us what we should do when it comes to our blog. “Build your list!”; “Cover it with ads!”; “Sell shit!”. And, yes, we can do all that.

But we don’t have to.

[pullquote position="right"]The great thing about a blog, and something I’m seeing more of, is that we control what it is and what it does for us[/pullquote].

As I mentioned earlier, this blog has taught me that being wrong is okay. It’s also (I believe – feel free to disagree!) made me a much better writer and thinker than I was four years ago. It’s enabled me some wonderful opportunities, for which I’m eternally grateful.

And it’s allowed me to meet some of the funniest, smartest, humblest, caring and downright awesome people, either in the comments, discussions around the web, or at speaking events I’ve been invited to because someone was kind enough to read something here and ask me to come out and speak.

But, at the end of the day, a blog is just a blog.

Because this one is primarily a business one, it makes sense that business things happen because of it. But, to be honest, if they didn’t, I wouldn’t care – it would just mean I’d have to do some more “hustling”, if you like, away from here.

And that’s something we can all do.

Don’t let anyone tell you your blog needs to be about this, or you need to do that, to make it a success. I know people who don’t give a crap if their blog is read or not – it’s an escape valve for their innermost thoughts and fears, and just getting it out of their system into something physical makes their lives easier.

A blog is what we wish it to be – and every choice is the right one, for us. It can be world-changing globally; it can be world-changing personally. And isn’t that all that really matters at the end of the day?

The Next Chapter

So I guess I’ve rambled a little bit here, and I apologize if you’re still here and bored out of your skin. I don’t often write posts this long, and it probably won’t happen again for a looooong time (if it does at all).

I’m also wary that this post may come across as a delusion of self-grandeur (to paraphrase Han Solo) – hopefully if it does, it’s not too much.

I sincerely thank you for being here at whatever part of the 1,000 posts you jumped in on and, whether you’re a regular or an occasional visitor, I hope you find at least some of the stuff here useful.

I don’t know what lies ahead in between now and the next 1,000 posts. I have an idea of some things that will happen (and more on that in the next post, probably), but then that’s the fun part – taking it as it comes.

Thanks for the first 1,000 memories – here’s to continued fun ahead. Slainte!

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96 comments
Craig McBreen
Craig McBreen

Hi Danny,

Man, so sorry I'm late to the party. Any beer left?

It's been great connecting with you, Sir! I remember commenting about 1.5 years ago, before I even had a blog. You were one of the bloggers I was continually drawn to, because of your smarts, transparency, generosity, and sense of humor … we need way more of that.

Plus I've learned quite a bit from you.

My blog (or should I say daily writing habit, God I wish I had started earlier ;)) has also made me a much better writer and thinker, and is certainly leading to new and exciting opportunities.

Congratulations! 1,000 post is quite the milestone.

Craig McBreen
Craig McBreen

Hi Danny, Man, so sorry I'm late to the party. Any beer left? It's been great connecting with you, Sir! I remember commenting about 1.5 years ago, before I even had a blog. You were one of the bloggers I was continually drawn to, because of your smarts, transparency, generosity, and sense of humor … we need way more of that. Plus I've learned quite a bit from you. My blog (or should I say daily writing habit, God I wish I had started earlier ;)) has also made me a much better writer and thinker, and is certainly leading to new and exciting opportunities. Congratulations! 1,000 post is quite the milestone.

Justice Wordlaw IV
Justice Wordlaw IV

Congrats Danny on your success with your blog and business. I've been a fan of you for many years now and I've learned so much from you that has helped my business out greatly. Thank you for your information and the insight that you offer.

Quote Searching
Quote Searching

Danny, did really great job.

10 centuries is great goal.

Quote Searching
Quote Searching

Danny, did really great job. 10 centuries is great goal.

Rebecca Amy Todd
Rebecca Amy Todd

Now this was a lovely post. One of my favourite quotes (from the movie Mermaids) is- "Death is: Dwelling on the past, or staying in one place to long." I love your notion of fluidity here. It is so important to learn and grow. Your point about being wrong, and how it makes you "look like an idiot"- good sir, being able to recognize good new information and modify your current schema in light of such knowledge makes you a self-reflecting individual with the ability to learn- not in any way an idiot. Thank you always for sharing your view.

Jason Dykstra
Jason Dykstra

Congrats on the milestone Danny! Truly an inspiration to see that you've done this! Definitely reflects on your listening skills to be able to produce that much content! Looking forward to the next 1,000!

Brian Vickery
Brian Vickery

I'm with Mila - I like thoughtful and real posts vs churn of the "same ole same ole". 1,000 is an astounding number to me since I have not been blogging that long.

I also appreciate people willing to put their views/designs/opinions out there to be labeled "wrong". That drives all of us to be better.

And many comments out in the world - about Sam - inspire a chuckle...

Brian Vickery
Brian Vickery

I'm with Mila - I like thoughtful and real posts vs churn of the "same ole same ole". 1,000 is an astounding number to me since I have not been blogging that long. I also appreciate people willing to put their views/designs/opinions out there to be labeled "wrong". That drives all of us to be better. And many comments out in the world - about Sam - inspire a chuckle...

Gini Dietrich
Gini Dietrich

Big congratulations, sir (and sorry for screwing up your "time spent on site" stats ... I've had this open for a few days)!! I know, first-hand, how hard it is to keep up a blog and I commend you for staying with it as long as you have. I think one of the things it has afforded you, as well, are a couple of interesting career choices, as well as a forthcoming book. Super proud of you!

Anneliz Hannan
Anneliz Hannan

Reading this has made my day after a long week. Nice to hear someone just say it is alright just to write for the art, the soul or the dollar. Thanks for giving us all such a big hug and right back at you 1000 times more.

Craig McGill
Craig McGill

Danny, never mind "Hell, very few of us have a decent amount of answers", even less of us know the right questions in the first place. Congrats to 1,000 posts here and I look forward to what comes next.

Josh
Josh

Danny it is always a pleasure to come by. I appreciate the honesty and insight. I have learned more than a few things from you and the people you surround yourself with.

Marcus Sheridan
Marcus Sheridan

Danny, blown away by the consistency and numbers man. It's amazing what can be built when we just stick to it. You know, I don't always agree with your stance on subjects (and I know you feel the same about mine), but it's because you're opinionated and strong willed that I continue to come back. You don't live life in the gray, and I really love that about you. And you make me think. Appreciate you sir.

HowieG
HowieG

Quick calculation. Carry the 4, divide by 181 then add the square root of 7.9 and if you were blogging since 1999......4745 days and 100 blog posts so one every 47 days. Not bad. Better than me. Grats on the big 100 Danny. Can't wait to get there. 8)

I give you credit I would of written the number 100 and that is it. Hit publish and nail that milestone.

HowieG
HowieG

Quick calculation. Carry the 4, divide by 181 then add the square root of 7.9 and if you were blogging since 1999......4745 days and 100 blog posts so one every 47 days. Not bad. Better than me. Grats on the big 100 Danny. Can't wait to get there. 8) I give you credit I would of written the number 100 and that is it. Hit publish and nail that milestone.

Jon Loomer
Jon Loomer

That's the good stuff right there, Danny. It's why I read everything you write. Now don't decide to suck during the next 1,000.

You won't, I know. Let's grab a beer soon, my friend!

Oh, and... CONGRATS!

Jon Loomer
Jon Loomer

That's the good stuff right there, Danny. It's why I read everything you write. Now don't decide to suck during the next 1,000. You won't, I know. Let's grab a beer soon, my friend! Oh, and... CONGRATS!

Ralph Dopping
Ralph Dopping

That's a milestone if I ever saw one. Everything you say is true. Admit! Here's to a 1000 more.

Hugh Anderson
Hugh Anderson

Good work, Danny, I think I probably missed the first 800 or so, but am enjoying every bit of it now, so don't stop. You make people stop and think, and you also bond people together in a great community through your blog, so it's a pleasure to be part of that. Onwards!

Di Mace | WORD SWORDS
Di Mace | WORD SWORDS

Danny ...with 'a blog is just a blog' you've profoundly said it all. It can be whatever we want, whenever, however; and it should feel good. A magnificent millenial acheivement for both your self's - inside and out :)

Mark Harai
Mark Harai

Hi Danny,

Congratulations on 1,000, sir!

You've established an honest and effective social footprint, all the while contributing to shaping an industry and helping thousands of people understand a strange, powerful new media to leverage in business.

I appreciate you and your work, sir... thanks for a great few years : )

Danny Brown
Danny Brown

Sorry, mate @HowieWCC:disqus and @ginidietrich:disqus drank everything, and Gini doesn't even like beer!

It's been really great watching you publish your blog and take it to where it is today, mate - that's one hell of an active community you have over there and, at the end of the day, isn't that what it's all about?

Cheers, mate!

Danny Brown
Danny Brown

Sorry, mate @HowieWCC:disqus and @ginidietrich:disqus drank everything, and Gini doesn't even like beer! It's been really great watching you publish your blog and take it to where it is today, mate - that's one hell of an active community you have over there and, at the end of the day, isn't that what it's all about? Cheers, mate!

Danny Brown
Danny Brown

Hey there mate,

Great to see you here, and hope you're doing well in your ventures!

Danny Brown
Danny Brown

Hey there mate, Great to see you here, and hope you're doing well in your ventures!

Danny Brown
Danny Brown

Hey there miss,

That's an awesome quote. I saw that movie back in the day (part of my Winona Ryder crush) and loved it, this quote completely fits what I recall of it.

Thanks for the kind words and being part of this little part of the web, always appreciate seeing you here. :)

Danny Brown
Danny Brown

Hey there miss, That's an awesome quote. I saw that movie back in the day (part of my Winona Ryder crush) and loved it, this quote completely fits what I recall of it. Thanks for the kind words and being part of this little part of the web, always appreciate seeing you here. :)

Danny Brown
Danny Brown

Cheers, Jason, appreciate that mate, and been great getting to know you online and off the last 12 months or so. Here's to more conversations ahead!

Danny Brown
Danny Brown

You know that's the only reason I started this blog, right, to extract the proverbial out of Sam? :)

Cheers, sir - it's been an adventure, that's for sure!

Danny Brown
Danny Brown

You know that's the only reason I started this blog, right, to extract the proverbial out of Sam? :) Cheers, sir - it's been an adventure, that's for sure!

Danny Brown
Danny Brown

No, do it more often, makes my bounce rates awesome! :)

Thanks, miss. I know we've had our fun rivalry over the years about lists placements and other such japes. But I've truly enjoyed getting to know you through here (I think), and becoming your friend, as well as the privilege of knowing you as someone I'd call one of my closest and dearest friends.

Now for the break-up post at #2,000. :)

Danny Brown
Danny Brown

No, do it more often, makes my bounce rates awesome! :) Thanks, miss. I know we've had our fun rivalry over the years about lists placements and other such japes. But I've truly enjoyed getting to know you through here (I think), and becoming your friend, as well as the privilege of knowing you as someone I'd call one of my closest and dearest friends. Now for the break-up post at #2,000. :)

Danny Brown
Danny Brown

Hey there miss, sorry to hear you've had what sounds like a fairly tasking week. Hopefully things are turning around, and better times ahead! Have a great rest of weekend,

Danny.

Danny Brown
Danny Brown

Hey there miss, sorry to hear you've had what sounds like a fairly tasking week. Hopefully things are turning around, and better times ahead! Have a great rest of weekend, Danny.

Danny Brown
Danny Brown

Ooh, I like that thinking, Craig - I may have to store that for post 1,500. :)

Have a great weekend, sir!

Danny Brown
Danny Brown

Ooh, I like that thinking, Craig - I may have to store that for post 1,500. :) Have a great weekend, sir!

Danny Brown
Danny Brown

Hey there Josh, thanks mate - that's all I can ever ask for, so thanks for that.

Danny Brown
Danny Brown

Hey there mate,

Perfect points, and exactly why I love this medium so - the fact people can have occasional disagreement and yet still respect that point of view. Here's to you, sir!

Danny Brown
Danny Brown

Hey there mate, Perfect points, and exactly why I love this medium so - the fact people can have occasional disagreement and yet still respect that point of view. Here's to you, sir!

Danny Brown
Danny Brown

Haha, you dumbass - please don't tell me you help the kiddo with math assignment!

Danny Brown
Danny Brown

Thanks, mate, sincerely - looking forward to your next steps too!

Danny Brown
Danny Brown

Perhaps it calls for a downtown beer?

Danny Brown
Danny Brown

I can email you them... ;-)

Cheers, mate, and looking forward to seeing what your platform can do for bloggers!

Danny Brown
Danny Brown

I can email you them... ;-) Cheers, mate, and looking forward to seeing what your platform can do for bloggers!

Danny Brown
Danny Brown

Thanks, miss, been great getting to know you in the last 12 months plus, here's to more conversations!

Danny Brown
Danny Brown

Seems such a long time ago we had that first chat, eh mate? Now i just need to get to Costa Rica! :)

Danny Brown
Danny Brown

Think of the buzz we can create just before we launch our new fashion line though!