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Why You Have to Push Back on Unethical Content Thieves

When you create content – either written, visual, or aural – you hope that people will read/watch/listen and enjoy.

The added benefit is if that content consumer shares with their friends, or recommends your content to others, more people become aware of what you’re trying to do.

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The Personalization of Social (Or Why We Need to be Architects)

It’s funny how our mindsets change with the onset of age. Or experience. Or a mixture of both.

Take social media. When it first started gaining traction with the masses around 2009, it was seen as “the great connector” – a way for everyone to share, learn, support, and more.

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Why a Share via Content Jacking Isn’t Really a Share

Imagine you’ve worked hard on your home, and you’re really excited to start inviting people over for get-togethers.

You make the place look nice; you make it feel welcoming; you work hard to be a great host, so anyone that visits leaves feeling happily satisfied and can’t wait to come back.

Now, imagine if one of the guests was telling people afterward that, yes, they should totally visit your home – but only if they come to that guest’s house afterward.

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