The Problem With Making Grandiose Statements

There’s a popular method of content creation, centred around making grandiose statements. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like […]

Remember When We Just Hit Publish?

Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind. Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc, etc. It seems we spend so much time worrying on the […]