Creating and Curating an Experience Your Audience Will Remember

Creating and Curating an Experience Your Audience Will Remember

We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands;...
The Problem With Making Grandiose Statements

The Problem With Making Grandiose Statements

There’s a popular method of content creation, centred around making grandiose statements. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web,...
Remember When We Just Hit Publish?

Remember When We Just Hit Publish?

Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind. Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc,...
There Is Zero New Content on the Social Web Today

There Is Zero New Content on the Social Web Today

Instead, blogs, videos, podcasts, etc., are merely re-imagining everything that has come before. Originality is a long-gone word and recyclability is the “new original”. Let’s discuss - the comments are open. image: Francisco...
Why Thinking About Traffic is the Scourge of Great Content

Why Thinking About Traffic is the Scourge of Great Content

Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. It’s a short read, and I highly recommend checking it out. What stood out for me, personally, were these words: I made some promises to...